Comparison
BrokerDrive vs Lofty
Lofty is a strong lead-generation CRM and website platform. BrokerDrive runs the whole brokerage — listings website (IDX), CRM, transactions, commissions, and compliance — on one set of records, not just the top of the funnel.
Where Lofty fits: Lofty works well for teams focused on paid lead generation, ad funnels, and CRM follow-up with automatic follow-up messages.
BrokerDrive is different because BrokerDrive goes past lead gen into the parts of a brokerage that carry money and risk: transactions, compliance, e-sign, and paying out commissions. All on the same records as the CRM.
Side by side
| Capability | BrokerDrive | Lofty |
|---|---|---|
| Focus | Your whole brokerage in one place | Lead-gen CRM + websites |
| Transactions + compliance | Built in | Not the core focus |
| Commissions + payouts | Built in, traced to deals | Not the core focus |
| Listings site | Pages you own on your web address | Platform-hosted IDX sites |
| Records | One set across the brokerage | Built around the CRM |
Switching from Lofty
BrokerDrive imports your contacts and deals from Lofty. Then you run your listings website and transactions on the same platform, instead of bolting a separate transaction tool on top.
Frequently asked questions
- Does BrokerDrive do lead follow-up like Lofty?
- Yes. BrokerDrive captures, routes, and tracks leads, with automatic follow-up messages. It also goes past the CRM into transactions, compliance, and commissions on the same data.
- Can I run transactions in BrokerDrive?
- Yes. Transactions, document checklists, e-sign, and commissions are built in, not a separate add-on.